We are profoundly centred around entrepreneurship, comfort and innovation.
Our primary mission involves transforming fashion into a medium to uplift and support our community's future business leaders and innovators. That's why 10% of our sales are donated to a creative bursary for young entrepreneurs in the UK .
Our gear is crafted to uplift whilst providing a comfortable fit - that never compromises on style.
OUR INSPIRATION: THE MODERN DAY HUSTLER
A Modern Day Hustler is:
Someone who is an active goal-getter;
Someone who continues to grind and persevere in spite of setbacks and lack of recognition;
Someone whose ambitions are the drive forcing behind their actions and approach to life.
We aim to perpetuate this way of being through our designs, campaigns and collection.
Follow us on Instagram to follow us on our own hustler's journey.